Cookie Policy

Effective date: November 2025 • Bien-Etre Ltd

Bien-Etre Ltd (“Bien-Être”, “we”, “us”, or “our”) uses cookies and similar technologies on this website to ensure core features work, improve performance, and personalise your experience. This policy explains what cookies are, how we use them, and how you can manage your preferences in line with UK GDPR and PECR.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They allow the site to recognise your device, remember settings, and enable secure, reliable functionality (for example, your cart and checkout).

Types of cookies include:

  • Session (deleted when you close your browser) and persistent (kept until expiry or deletion).
  • First-party (set by Bien-Etre) and third-party (set by trusted partners such as Shopify or Google).

2. How we use cookies

2.1 Essential cookies

Strictly necessary for our website to function and cannot be switched off in our systems. They include:

  • Enabling shopping cart, checkout, account log-in and subscription management
  • Security, fraud prevention, and remembering your privacy settings

Without these cookies, the website cannot operate properly.

2.2 Performance & analytics cookies

Help us understand how the website is used so we can improve design, content, and performance. We use aggregated insights like pages visited, time on site, device type, and traffic sources.

2.3 Functional cookies

Remember preferences such as language/region and provide enhanced features like personalised content and saved details for a smoother experience.

2.4 Marketing & advertising cookies

Used (with your consent) to deliver relevant ads and measure their effectiveness across platforms (e.g., Meta, Google). You can opt out at any time.

3. Managing your preferences

When you first visit our site, you’ll see a cookie banner. You can accept all cookies, reject non-essential cookies, or customise your choices. You can also adjust preferences at any time:

Manage Cookie Preferences This opens your consent options if supported by your consent tool.

You can manage or delete cookies via your browser settings:

Please note: Disabling some cookies may impact website functionality or performance.

4. Third-party tools & providers

We work with trusted partners who help operate our store, subscriptions, analytics, and marketing. Each partner must handle data securely and comply with UK GDPR.

Provider Purpose Type of Cookie Policy Link
Shopify Website hosting, checkout, analytics Essential, Performance Shopify Privacy Policy
Recharge Subscription management Functional Recharge Privacy Policy
Google Analytics & Ads Site analytics, conversion tracking, marketing Analytics, Marketing Google Privacy Policy
Meta (Facebook/Instagram) Advertising and retargeting Marketing Meta Privacy Policy
Klaviyo Email capture, personalisation, marketing automation Functional, Marketing Klaviyo Privacy Policy

We review this list periodically as our technology stack evolves.

5. Updates to this policy

We may update this Cookie Policy to reflect changes in law, technology, or how we use cookies. The latest version will always be available on this page, with the effective date shown at the top.

6. Contact us

If you have questions about our use of cookies or data protection, please contact:

Email: privacy@bien-etre.ai
Company: Bien-Etre Ltd
Website: www.bien-etre.ai

For more information on how we handle personal data, please see our Privacy Policy.