Privacy Policy

Effective date: November 2025 • Bien-Etre Ltd

Bien-Etre Ltd (“Bien-Etre”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This policy explains what we collect, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

By using this website, placing an order, subscribing, or engaging with our services, you agree to the practices described here.

1. Who we are

Data Controller: Bien-Etre Ltd, registered in England and Wales.

Registered office: [Insert registered address]
Email: privacy@bien-etre.ai
Website: www.bien-etre.ai

We act as the Data Controller for personal data collected via our website, subscriptions, and customer support channels.

2. Data we collect

2.1 Information you provide

  • Identity & contact: name, email, phone, billing/shipping address
  • Account details: login, preferences, communication settings
  • Order & subscription details: products purchased, frequency, delivery
  • Payment data: processed by PCI-DSS compliant providers (we do not store full card details)
  • Health-related information: only if you activate a diagnostic test and give explicit consent
  • Support communications: enquiries via email or social channels

2.2 Information collected automatically

  • Technical data: IP address, device & browser type, operating system
  • Usage data: pages viewed, time on site, referral source, interactions
  • Cookies & similar technologies (see Cookie Policy)

2.3 Information from third parties

  • Payment processors (e.g., Shopify Payments, Stripe)
  • Subscription management (Recharge)
  • Analytics & marketing platforms (Google Analytics/Ads, Meta, Klaviyo)
  • Fulfilment & logistics partners
  • Laboratory partners (if you submit a diagnostic test)

3. How we use your data

  • To process and deliver orders and subscriptions
  • To provide your account, test results, and personalised recommendations (with consent)
  • To communicate about orders, deliveries, changes, and support
  • To improve our website, products, and customer experience
  • To prevent fraud and ensure network security
  • To comply with legal and regulatory requirements
  • To send marketing you’ve opted into, with easy opt-out at any time

We never sell or rent your personal data.

5. Health & diagnostic data

Where you use Bien-Etre diagnostic services, we may process health-related data strictly as follows:

  • Collected only with your explicit consent during kit activation
  • Processed by accredited laboratory partners under confidentiality
  • Encrypted in transit and at rest, with restricted access
  • You may withdraw consent for future processing at any time by emailing info@bien-etre.ai (this may limit our ability to provide ongoing analysis)

6. Sharing your data

We share limited data with trusted providers who help us deliver our services, under data processing agreements:

Provider Purpose Data Categories
Shopify / Shopify Payments Store platform, checkout, payment processing Identity, contact, order, limited payment metadata
Recharge Subscription management & billing Identity, contact, subscription details
Laboratory partners Diagnostic sample processing & reporting Sample ID, test data, health data (with consent)
Fulfilment & logistics Pick, pack, ship and tracking Identity, contact, order & delivery details
Google / Meta / Klaviyo Analytics, performance, personalisation, marketing (with consent) Usage data, device data, marketing preferences

We may also disclose data if required by law, to enforce our terms, or to protect rights, property, or safety.

7. International transfers

Your data may be transferred outside the UK/EEA via approved safeguards (e.g., UK IDTA or EU SCCs, where applicable). We ensure partners implement appropriate technical and organisational measures.

8. Data security

  • Secure servers within the UK/EEA where possible
  • Encryption in transit and at rest for sensitive data
  • Access controls, audits, and staff training
  • PCI-DSS compliant payment processing via third parties

9. Data retention

We keep personal data only as long as necessary for the purposes collected or to meet legal obligations:

  • Orders & account records: typically 6 years (tax/legal)
  • Health/diagnostic data: typically 2 years (unless ongoing services or regulation require longer)
  • Marketing preferences: until you opt out or request deletion

10. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Erase data (“right to be forgotten”)
  • Restrict or object to processing
  • Data portability (receive your data in a structured, commonly used format)
  • Withdraw consent where processing relies on consent

To exercise your rights, contact privacy@bien-etre.ai. We respond within one month.

You can also complain with the UK Information Commissioner’s Office (ICO): www.ico.org.uk.

11. Marketing preferences

You can opt in or out of marketing at any time by using the unsubscribe link in our emails, adjusting your account settings, or emailing privacy@bien-etre.ai.

12. Cookies

We use cookies and similar technologies to operate the site, analyse performance, and personalise content. For details and to manage your consent choices, see our Cookie Policy.

View Cookie Policy Manage Cookie PreferencesIf supported

13. Updates to this policy

We may update this Privacy Policy to reflect changes in law, technology, or our services. The latest version will always be available on this page with the effective date above.

14. Contact us

If you have questions about this policy or how we handle your data, please contact:

Email: privacy@bien-etre.ai
Company: Bien-Etre Ltd
Website: www.bien-etre.ai